McLaren F1 Campaign
Role
Designer
Date
2025
Client
Allwyn
This project involved the design of a season-long social media system for McLaren Formula 1 race weekends during the 2026 calendar. The work consisted of continuous race day posts, created and adapted for every Grand Prix, with a strong focus on freshness, speed, and brand discipline. All assets were designed, iterated, and maintained within a dedicated Figma workspace, enabling consistency across races while allowing flexibility for race‑specific storytelling.
The main objective was to create a repeatable yet non-repetitive design system that could support: Every Formula 1 Grand Prix throughout the season Multiple race-day scenarios Fast turnaround for publishing Both static and animated deliverables
At the same time, the designs needed to strictly follow Allwyn brand guidelines and McLaren Racing’s visual requirements.
