No Waste
Role
UI UX Design
Date
2022
Client
No Waste
I worked on defining the brand identity from scratch and redesigning the responsive website with the goal of making sustainability, time sensitivity, and value immediately clear to users.
I designed the No Waste logo and brand guidelines using the hourglass as the core visual element, representing time and product expiration in a simple and memorable way. The identity combines friendly typography, a fresh green color palette, and clear symbolism to communicate trust, responsibility, and environmental awareness.
The website was redesigned from the ground up for both desktop and mobile, focusing on clarity, readability, and ease of use. I restructured the layout to highlight discounts and expiration information more clearly, while creating a consistent product card system that scales smoothly across screen sizes.
The final result is a more approachable and user‑friendly experience that makes browsing, understanding, and purchasing near‑date products faster and more intuitive. The redesigned interface supports No Waste’s mission by combining clear information, strong visual hierarchy, and a coherent brand presence across all devices.
