Role
Visual Design
Date
2026
Client
Pame Stoixima
Each contest needed to immediately capture attention in social media while staying fully aligned with the brand and each team’s visual identity. With frequent fixtures across domestic and European competitions, the challenge was to deliver content that felt energetic and premium, while remaining consistent and adaptable across a wide range of prizes and match scenarios.
I created a flexible visual system that allowed fast adaptation per match, competition, and reward type. Strong team colours, bold typography, and high‑impact compositions were used to ensure clarity and instant recognition. Player imagery, stadium environments, and atmospheric lighting helped reinforce the match‑day experience and elevate the perceived value of each contest. Special emphasis was placed on European match campaigns, including giveaways for flight tickets to EuroLeague and Conference League games, ensuring these activations felt distinctive while staying visually connected to the overall system.
The final result was a cohesive set of season‑long contest visuals used across retail social media channels, supporting fan engagement and reinforcing sponsorship presence. The modular approach enabled quick turnarounds, visual consistency, and clear communication across domestic and European competitions, making the system ideal for high‑frequency, match‑driven campaigns.
